MBS Introduction

In today’s global business environment that is defined by Volatility, Uncertainty, Complexity, and Ambiguity (VUCA), professionals face many unpredictable new challenges in the midst of a pandemic throughout the world. MBS is the cloud-based platform that provides macro and micro economy environment in business management simulation with comprehensive financial reports of which tangible results is delivered in quarterly basis and aligned with the business school learning objective. It is an academic learning platform being used in 138 Taiwan Universities, 136 China Universities and some other universities where located in Singapore, Indonesia, Japan, Vietnam, etc.

MBS is dedicated to promote academic and professional excellence in all of its endeavors and develop students’ potentials to be able to mold them into a business management, contributing proficiently to community service. You are provided with a practical learning experience to run and manage a virtual business in a dynamic and challenging environment and be responsible for the overall performance of the business including sales, marketing, product development, manufacturing and finance. You act as a management to make day-to-day strategic decisions.

The overall objectives of your business management within the simulation scenario is to achieve the highest score throughout rounds of Macro Business Simulation on a balance scorecard. The balanced scorecard is designed to provide a summary of the overall business performance for a given period as well as measuring the current profitability of the business. The major elements to evaluate each company performance is the net present value (NPV) for a certain period of accumulated dividends and net income. Other elements such as profit margin, owner equity, market share, expense ratio, current ratio, debt ratio, ROA or ROE, etc. will be announced before the competition.

Capability / Competency

Theme Capability Competence
Business Model Indsury Analysis Establish strategic directions

Operation decision capability

Management by objectives

Performance management

Execution on strategies

Delegation and accountability

Substantial team building

Numeric report Financial analysis
Graphical Analysis Performance analysis
Situation Appraisal Market analysis
Roll Playing Team communication
Departmental Performance Cross-function integration
Operation Objectives Management by objectives
Resources allocation Execution capability


Topic Contents
Introduction / Grouping Business strategy and goal setting

Grouping and naming the company

Teamwork and responsibility

Introduction / Grouping Macro environment statistics setting

Industry environment setting

Decision variables description

1st Round Business Decisions Mission Focus: Positioning, Strategy deployment and resource planning

Alternatives on corporate busines strategy determination

Goal (SIREN) setting

Objectives deployment and resource allocation

Penetration wars on various markets

1st Round Performance Review on market positioning

Variance analysis on budgeting and implementation

Objectives correction

Finalizing corporate business direction

2nd Round Business Decisions Mission Focus: establish successful market niche and performance improvement

SWOT analysis

Targeting and predicting benchmark responses

Determination of attacking strategies and deployment of detail operations

Forecast of operation performance, financial justification and growth target

2nd Round Performance Overall Analysis

Business operation performance analysis

Departmental performance benchmark

Competition analysis

3rd Round Business Decisions Counter strategy upon significant change occured on market

Withdrawal of key competitor

Evaluation of existing strategies

3rd Round Performance Correlation analysis of selected strategy and resulting performance

Establishment of strategy and related KPIs

Calculation operation performance based upon NPV calculation

Board Meeting Summary Team report at shareholders meeting

Perfromance analysis

Market and competition analysis

Comments and vision sharing